by Dennis De Langhe, university of Ghent

Master’s Dissertation submitted to obtain the degree of: Master of Science in Business Engineering

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A recent Master Thesis project at University of Ghent, in cooperation with Netherlands-based research organization TNO and VDMbee, demonstrates a novel approach for business case analysis and business model planning for Data-Driven Innovation, applied to Vehicle Signature use cases.
It rationalizes ideas and strategy for application of 5G network and Internet-of-Things infrastructure, in complex business networks.

Business ecosystem map (Model I: ITS-G5)

Business ecosystem map (Model I: ITS-G5)

Alternative scenarios are explored, whereby impact on business organization and value objectives, for both individual participants and the constellation as a whole is assessed in real-time, and whereby this impact is also projected into the future, resulting into a phased roadmap with dashboard of future direction of Vehicle Signature.

Business model canvas from the viewpoint of the PRO-SP

You can download the Master Thesis report here, to imagine for yourself how this approach could help you in other, similar cases. Happy reading, and looking forward to your feedback!

About research papers

You can download this research paper.


Training program

You will learn to innovate, develop and transform your Business and related Business Models using an organisation wide, guided, structured and consistent process with the objective to align all stakeholders for decision making and control based on tangible and intangible Values.


Partner Program

Become a member of the VDMbee Partner Program Open new markets and extend your business acumen by becoming a certified VDMbee Partner. Our unique knowledge, methodology and tier-1 tool makes the effects of strategic options feasible and concrete, enabling much more effective decision making and monitoring.


University Program

VDMbee is offering to Universities an attractive package to use and embed our Value Management Platform in their programs to teach the students.


Business Model Portfolio

The VDMbee Business Model Portfolio is a practical approach to create overview and insight about the life cycle of your different Business Models. This module will support you in applying Multi Business Model and Technology Innovation (BMI). Professor Peter Lindgren invented this Business Model Portfolio (Bee Board) methodology and representation.