A recent Master Thesis project at University of Ghent, in cooperation with Netherlands-based research organization TNO and VDMbee, demonstrates a novel approach for business case analysis and business model planning for Data-Driven Innovation, applied to Vehicle Signature use cases.
It rationalizes ideas and strategy for application of 5G network and Internet-of-Things infrastructure, in complex business networks.
Business ecosystem map (Model I: ITS-G5)
Alternative scenarios are explored, whereby impact on business organization and value objectives, for both individual participants and the constellation as a whole is assessed in real-time, and whereby this impact is also projected into the future, resulting into a phased roadmap with dashboard of future direction of Vehicle Signature.
Business model canvas from the viewpoint of the PRO-SP
You can download the Master Thesis report here, to imagine for yourself how this approach could help you in other, similar cases. Happy reading, and looking forward to your feedback!
About research papers
You can download this research paper.