The Lean Startup Canvas is invented by Ash Maurya with the main objective to make the Lean Startup Canvas as actionable as possible while staying entrepreneur-focused (see: why-lean-canvas). The metaphor in mind was that of a grounds-up tactical plan or blueprint that guided the entrepreneur as they navigated their way from ideation to building a successful startup. The Lean Startup principles had a big influence on the design.
“Startups operate under conditions of extreme uncertainty.” – Eric Ries
The approach of making the canvas actionable was capturing that which was most uncertain, or more accurately, that which was most risky.
“Uncertainty – The lack of complete certainty, that is, the existence of more than one possibility.”
“Risk – A state of uncertainty where some of the possibilities involve a loss, catastrophe, or other undesirable outcome.” – Douglas Hubbard
Lean Canvas was designed for entrepreneurs, not consultants, customers, advisers, or investors. That said, the entrepreneur can greatly benefit by engaging all of those people while validating their canvas. For more see: “The Different Worldviews of Startups”.
VDMbee added Business Simulation to this concept by allowing you to map the individual slips into your business model plan.
Slips in the Lean Startup Canvas can, dependent on their dimension, be mapped to elements in structured Business Models, as well as to Plan Values, in the Value Management Platform. Based on such mapping, elements in structured Business Models (and Plans) can be created and existing ones can be selected for visualization.