Introduction to the Low Cost Carrier example

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Business plan for LCC, a Low Cost Carrier that want to grow by aggressive lowering the ticket price, but how does it impact?

Low Cost Carrier eco-map

Low Cost Carrier eco-map

Case: Low Cost Carrier (LCC), as apposed to Full Service Carrier, like: Ryanair, SouthWest, EasyJet

As-Is situation: LCC, operating existing successful Business Models

Trigger: CEO’s ambition to grow

To-Be situation: Plan the growth

  • Explore Alternatives
  • Find best basis for growth
  • Estimate impact for some successive years.

Low Cost Carrier Business Model example describes the Value Proposition interactiona of 4 Business Models to operate the flights in a cost effective way.
The respective Business Models are:

  • Business Plus
  • Economy
  • Flights
  • Shops

This example gives a deep insight of the LCC Business Model and the capabilities of the VDMbee Value Management Platform to provide structure and deliver fact-based and data-driven Business Models. This example is not simple, it’s for the Business Model enthusiasts. In the Community Edition you can view the model, but when you want to modify or extand it, you require the Enterprise Edition of the platform.
The LCC example is used in our Academy program. In this program we train you on all aspects of Business Model discovery, prototyping and adoption.

About this VMP example

Available for the January 2017 edition of the Value Management Platform.
You can download this Plan via the “Cloud” button on the Plan property page:

Create Plan from example (located on Cloud storage)

Create Plan from example (located on Cloud storage)


Training program

You will learn to innovate, develop and transform your Business and related Business Models using an organisation wide, guided, structured and consistent process with the objective to align all stakeholders for decision making and control based on tangible and intangible Values.


Partner Program

Become a member of the VDMbee Partner Program Open new markets and extend your business acumen by becoming a certified VDMbee Partner. Our unique knowledge, methodology and tier-1 tool makes the effects of strategic options feasible and concrete, enabling much more effective decision making and monitoring.


University Program

VDMbee is offering to Universities an attractive package to use and embed our Value Management Platform in their programs to teach the students.


Business Model Portfolio

The VDMbee Business Model Portfolio is a practical approach to create overview and insight about the life cycle of your different Business Models. This module will support you in applying Multi Business Model and Technology Innovation (BMI). Professor Peter Lindgren invented this Business Model Portfolio (Bee Board) methodology and representation.