Mission canvas, a Value Management Platform example

Introduction to the Mission canvas example

Simple Business plan for creating Mission canvases

BMC with Defense and Intelligence Mission Vocabulary

BMC with Defense and Intelligence Mission Vocabulary

Mission canvas, created with the Vocabulary Library module

Now you can tailor Value Management Platform plans towards your audience and speak their language. For example for Defense and Intelligence Missions and other mission-driven organizations, an example Vocabulary Library and Plan is available. For more details read the blog of Steve Blank about BMC for Missions.

With the Vocabulary Library module you can apply your labels to overwrite our Value Management Platform concepts.
For example, “Customers” can become “Patients”. This principle is used to translate the Business Model Canvas into a Mission Canvas.
For Mission canvas we have translated the following:

  • Customer Segments is changed to Beneficiaries
  • Cost Structure is changed to Mission Cost/Budget
  • Channel is changed to Deployment
  • Customer Relationships is changed to Buy-in/Support

About this VMP example

Available for the January 2017 edition of the Value Management Platform.
You can download this Plan via the “Cloud” button on the Plan property page:

Create Plan from example (located on Cloud storage)

Create Plan from example (located on Cloud storage)


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